reroute
DON'T THROW
IT AWAY.
Give unwanted things their next life with AI.
"Plot twist: it's not trash."
WHAT'S
THIS LITTLE GUY?
Point. Snap. We'll figure it out.
Identifying...
Looking at the item
Checking visual clues
HOW'S IT
DOING?
The AI won't judge — you decide.
Be honest. It helps us help you.
WHERE SHOULD IT GO?
Find the best destination for your item.
MAKE SOMETHING
NEW.
Practical ideas to give your item a new purpose.
WAIT.
THERE'S ANOTHER OPTION.
Creative ways to give your item another life.
ASK reroute.
Ask about any item — what to do with it, where to take it, or how to reuse it.
YOUR REROUTES
SUSTAIN
Substack articles, research & resources for a circular future.
Sustainability Resources
Substitutes, research & guides for a circular future.
A single reusable bottle can replace 156 plastic bottles per year.
Reusable cotton bags offset their environmental cost after about 131 uses.
Solid shampoo bars eliminate plastic packaging entirely and last 2-3x longer.
Understanding the legal framework for electronic waste management in India.
How circular design keeps materials in use and regenerates natural systems.
India generates 7.5 million tonnes of textile waste annually.